Almaden Research Talk: Outcome-based Contracts as a New Business Model

Professor Ng’s Talk at IBM Almaden – Research Insights from Aerospace/Defense  outcome-base contracts 

Professor Ng spoke about how Outcome-Based Contract

Irene Ng,  Professor of Marketing & Service Systems, University of Warwick, Warwick Manufacturing Group (WMG),  spoke at IBM Almaden Research last month about her group’s research findings on outcome-based contract, an area she has frequently written about in the past.  You may watch the entire talk here: Part 1, Part 2.

Also checkout her illuminating book on value co-creation in digital economies: “Value & Worth”.