Milgard Endowed Professor at Univ of WA Tacoma, Cognitive Science Lead at Amazon, and ISSIP…
Meet the Nominees for VP 2025
Please meet the outstanding nominees for ISSIP VP 2025!
ISSIP members are requested to please vote for one candidate (vote here).
Bhuvi Chopra
Short Bio
Ms. Bhuvi Chopra is the AI and Network Infrastructure Product Manager at Google, with experience across information technologies, financial, and healthcare industries, as well as IT-related innovation projects in multiple countries. In 2024, she was honored by Women in Impact (https://womenimpacttech.com/women-of-impact-2024/). She has received recognition in the ISSIP community starting with a 2023 ISSIP Excellence in Service Innovation Award for her pioneering work on Cisco’s Wireless 3D Analyzer product, and now is both a reviewer for future ISSIP Excellence Award nominations and ISSIP Ambassador (Women in Impact). She has an MBA from Washington University in St. Louis – Olin Business School, and a Bachelors of Technology from Delhi College of Engineering. She is a keynote speaker on topics of innovation and DEI, as well as a volunteer in a range of service organizations. She is a feature speaker for Product School and Forte Organization, motivating more women into tech.
Position Statement
A common challenge for non-profit organizations is effectively onboarding volunteers in a mutually beneficial manner. While there are no shortcuts to building strong, high-quality trust relationships in a global professional association, this is a promising time to explore how emerging technologies, including AI, can facilitate volunteer onboarding and strengthen trust among community participants. In alignment with ISSIP President 2025 Nicole Reineke, I support the continued expansion of diversity and inclusiveness within ISSIP across academic disciplines, industry sectors, and global cultures. To attract more volunteers, ISSIP could focus on creating a compelling narrative that resonates with potential volunteers, highlighting the impact of their contributions. Effective storytelling, showcasing success stories, and providing clear pathways for professional growth and skill development can make volunteering more appealing.
Haluk Demirkan
Short Bio
Dr. Haluk Demirkan is both an Amazon Senior Manager of Cognitive Science and Devices Demand Science Optimization, as well as a tenured professor at the University of Washington Tacoma, Milgard Endowed Professor in Service Innovation & Business Analytics. He is an ISSIP co-founding member of the Board of Directors (2012), where he has made numerous contributions establishing the ISSIP book collection with Business Expert Press as collection editor and co-author of numerous books on service science and T-shaped skills, established the ISSIP digital certifications program (badges), an ISSIP Ambassador to the HICSS conference where he led best paper awards and key mini-tracks, and been a judge in the annual Excellence in Service Innovation Awards, as well as a regular attendee of ISSIP Executive Committee meetings and speaker at numerous ISSIP events.
Position Statement
Ensuring the sustainable growth of ISSIP is my first priority. Making ISSIP a well-known leader in academic-industry collaborations for sharing knowledge about AI-driven service innovations is also important. I can continue to refine and develop ISSIP’s online certification program for AI-driven service innovation professional development, industry-mentored case studies, student team capstone projects, speaker-series, publications and awards programs, as well as improved user experience to on-board ISSIP volunteers.
Monse Moreno
Short Bio
I am Monse Moreno, a passionate service designer with a strong background in leading projects and building communities within the design and innovation sector. Currently, I serve as the Coordinator of the GDL Chapter of the Service Design Network and work as a consultant at Estudio Bucle. In these roles, I have successfully led collaborative and virtual learning projects with organizations such as PLAi and ITESO. Since 2023, I have been leading the initiative “La historia del Service Design en Español,” a platform dedicated to highlighting and strengthening service design within the Spanish-speaking community. My contributions to the field have been recognized with the Woman UX 2023 award by the Más Mujeres en UX Community, and I have actively participated in the NEXT GEN SDN of the Service Design Network in both 2023 and 2024. Additionally, I offer service design mentorship in both English and Spanish through Bucle and ADPList.org, where I am ranked among the top 1% of design mentors globally.
Position Statement
As Vice President of ISSIP, my primary focus will be on strengthening the foundations we have built and defining the ISSIP experience to ensure it can be replicated and scaled globally. My vision is to improve the world, one service at a time, by keeping those who enhance services informed, motivated, and connected. I believe that by reinforcing what we already have and continuously updating our knowledge and practices, we can create a ripple effect of positive change. I am committed to fostering a community where innovation is not just encouraged but is a natural outcome of our shared dedication to service excellence. Through collaborative efforts, I will work to maintain the motivation and enthusiasm of our members, ensuring that ISSIP remains a leader in service innovation. Together, we can define and refine the ISSIP experience, making it a model for others to follow, ultimately contributing to a better world through the continuous improvement of services..
Jan-Simon Veicht
Short Bio
Jan is an industrial designer, strategist, and creative director currently working as a global design lead for Schoolab, an innovation consulting company. His background is in consumer goods and innovation; he has designed countless softgoods, accessories, and lifestyle products for European and American fashion houses and technology companies. Jan works at the intersection of education, entrepreneurship, and corporate innovation, helping to drive growth and product-market fit in these areas. He holds a Master’s degree in Design for Emerging Technologies from Berkeley and is also a Design Fellow at the Jacobs Institute, mentoring students in design process and design thinking.
Position Statement
As a candidate for ISSIP VP, I envision leveraging my expertise in human-centered design, strategic foresight, and emerging technologies to move ISSIP toward the next era of service innovation. I aim to ensure that as we embrace technologies like Gen AI, digital twins, and agentic AI, we remain grounded in human needs and delightful human-machine experiences. I plan to focus on two key areas: Promoting Human-Centered AI: Advancing the integration of AI in service innovation while prioritizing ethical considerations and user-centric design principles. Fostering Sustainable Innovation: Encouraging service designs that leverage new technologies and consider long-term environmental and societal impacts. I commit to cultivating an ISSIP community that champions technological advancement while upholding humanistic values. At ISSIP, I see a clear path and opportunity to collectively lead the way in developing frameworks for ethical, sustainable, and genuinely user-centric service innovations in the automation and artificial intelligence age.
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