The Spring Servitization Conference (SSC2026) is dedicated to understanding how organisations develop and adapt their business models through servitization and advanced services. The 2026 conference will be held in Bochum, Germany, with the overall theme of ‘Servitization as a Multilevel Transformation: Business Models, People, Organisations, and Ecosystems’. The conference will bring together the world’s leading researchers, practitioners and doctoral students to debate and engage with the theory and practice of servitization.

SSC2026 will comprise the Servitization Doctoral Symposium (Monday 18 May) and the main Spring Servitization Conference (Tuesday 19 and Wednesday 20 May). On Monday 18 May, we will host our doctoral symposium for PhD students whose research focuses on topics related to servitization (including Product-Service Systems, services-centric business models, and service-dominant logic, etc.).

On Tuesday 19 and Wednesday 20 May, we will follow the established format of a single stream where contributors have an opportunity to present to the whole conference audience and engage in both structured and semi-structured panel sessions to discuss their work. The programme is designed to encourage extensive debate and bridge research theory and industrial practice. The conference will also feature keynote addresses from senior executives of leading manufacturing businesses. We will also dedicate some sessions to the early-stage research, which comprises interactive keynotes by leading academics in the field, debates around emergent research themes, and poster reviews of proposed projects and doctoral research. A certificate of attendance will be provided on request after the conference by email to the conference organising team.