AI COLLAB Offering (Academic / Industry Collaboration)
Creating Wins for Participating Institutional Members, Students and Faculty
For Students
Access to the knowledge, insights and experiences of service innovation icons, mentoring with ISSIP leaders, hands-on experience with leading-edge tools.
For the Institution
Fresh research and content from graduate, undergrad minds applied to priority focus areas; documented process, findings, how-to ‘playbooks’ for replication, building brand eminence via ISSIP platform.
For the Faculty
Direct connection to hiring companies, governments and NGOs, dedicated ISSIP project manager for student teams, knowledge dissemination via ISSIP platform.
Meet ISSIP AI Collab Leader: Debra Satterfield
Debra Satterfield, Professor of Design, California State University, Long Beach, has extensive research and publication in service design for social inclusion, design for behavioral change, and design for neurodiversity, equity, and accessibility. She is on the academic advisory board for the Society of Experiential Graphic Design (SEGD), the scientific advisory board for the Human Side of Service Engineering (HSSE) and leads Academic/Industry Collaboration (AI Collab) for the International Society of Service Innovation Professionals ( ISSIP). She uses an industry engagement model in her university courses that brings industry professionals into the classroom as partners to improve the quality and practical utility of learning. She has collaborated on industry projects and research with Frito-Lay, the Knowledge Encounter Research (KER) Group, the American College Health Association, and CSU Long Beach on University Student Satisfaction and Student Attrition. Debra is the chair of the Design Department at CSU Long Beach, and is the owner of Satterfield Design, a user experience design consulting firm. LinkedIn
ISSIP AI COLLAB Vision
In 2023, ISSIP Ambassador to AHFE, and chair of the Design Department at CSU Long Beach, Debra Satterfield was appointed by ISSIP to lead a new offering considered vital to deeper engagement with institutional members, and supporting global growth. Deb devised the name ‘AI COLLAB’ for the initiative, to convey the Academic / Industry collaboration. Throughout 2023, ISSIP has:
- Secured commitment from an initial 8 university partners to participate in ISSIP and ISSIP institutional member projects
- Conducted a pilot project involving four of these educational institutions
- Pilot Project Topic: Use generative AI to create short videos that convey the Greatest Service Innovations in history
- The Student teams also delivered ‘How-To’ Playbooks for future ISSIP volunteers to use in replicating the process – to keep service innovation case studies fresh and relevant
Click here to meet the Teams, and Review the Videos and Playbooks (with specific generative AI tools, prompts and step-by-step instructions), directly from these participating educational institutions:
AI COLLAB PILOT PROJECT001: Use Generative AI to Research, Define and Illustrate Greatest Service Innovations Through History
Click below to meet the student teams for each of the participating educational institutions, and review their process, Playbooks (Step-by-Step Playbook for future ISSIP volunteers on how to to create AI prompts, fact-check and iterate to create a service innovation video stories. These will feed ISSIP’s continuing showcase of Service Innovations) and video examples.
The Penn State Playbook PDF: https://service-science.info/wp-content/uploads/2023/11/PSU-Playbook-Alpha-Prototype-20231023.pdf
The San Jose State video examples of Historic Service Innovation:
Online Banking – https://innovision-consulting.github.io/SI_V2/
Social Media – https://issip.org/service-innovation-social-media/
FinTech – https://issipcase3.my.canva.site/fintech
BitCoin – https://issip.org/sd-case-3-sample-2/
Robots – https://issip.org/robots-a-service-innovation/
SJSU VIDEO – combustion engine: https://issip.org/service-innovation-combustion-engines/
