In coherence with the spirit of the event held in Capri (2009 and 2011), Ischia (2013), Naples (2015), Sorrento (2017), Ischia (2019) and Capri (2021) during which every participant was actor of a co-creating forum where everyone had a key role in the shared value experience, this Forum web page is designed for its users.

The purpose is to overcome geographical constraints of our cultural research environment, to let discussions flow free of any formal, logistic and cultural barrier. The forum is on Service, and topics such as S-D logic, Viable Systems Approach, Service Science, Many-to-Many marketing and other intriguing issues will be addressed in search of common research paths and advances.

The content of the Forum will be represented by papers, abstracts, presentations, pictures, movies and any other kind of material supporting international discussions upon the themes of interest, however the performance of the Forum will be strictly related to everyone contribute, hence look at it as an open tool looking for co-creating activities.