ISSIP

ISSIP Fellows

The ISSIP Fellows program, established in 2013, recognizes those individuals who have made significant global contributions to service innovation as well as outstanding local contributions in the context of their country and region. ISSIP Fellows are role models to colleagues within the discipline. In addition, they should be capable of commanding the respect of individuals from outside the discipline and should be esteemed for their high levels of professional and personal integrity. 

Candidates for ISSIP Fellow may be nominated by a member of the ISSIP Leadership, ISSIP Board of Directors, ISSIP Awards Committee or another ISSIP Fellow.  Nominees for election as ISSIP Fellows are evaluated by the ISSIP Executive Committee and approved by the ISSIP President.

2023 ISSIP Fellows

Dr. Richard Larson

Dr. Richard C. Larson has made significant contributions to understanding urban systems as service systems, including urban emergency services. In the popular press, bringing a deeper understanding of service waiting times to the general public, Dr. Larson is known as “Dr. Queue.” As former president of leading operations research professional associations (1993 to 1994, and again in 2005), he provided visible leadership to one of the pillar academic disciplines underlying a wide range of service innovations. 

Dr. Larson is Professor (Post Tenure), Institute for Data, Systems, and Society at MIT. Dr. Larson’s career has focused on operations research and systems expertise on a wide variety of problems, in both public and private sectors. He is author, co-author or editor of six books and author or co-author of over 175 scientific articles. He is a member of the National Academy of Engineering and is an INFORMS Founding Fellow. He has been honored with the INFORMS President’s Award and the Kimball Medal. In 2017, he was given the first-ever Lifetime Achievement Daniel Berg Medal for “making significant contributions to technology innovation, service systems and strategic decision making.” Currently he is principal investigator of the MIT BLOSSOMS Initiative. His new book (Model Thinking for Everyday Life), being published by INFORMS, is now in production. 

For more about Dr. Larson’s career and accomplishments, go to: MITWikipediaGoogle ScholarLinkedIn.

Dr. Raymond Fisk

Dr. Raymond P. Fisk has made significant contributions to understanding service marketing from both historical and ethical design perspectives. As founder of the leading service marketing professional association (American Marketing Association SERVSIG, in 1993), Dr. Fisk has provided visible leadership within the broader marketing discipline, which is one of the pillar academic disciplines underlying a wide range of service innovations.

Dr. Fisk is Founder and President of ServCollab (a human services nonprofit), which seeks to serve humanity through collaborative research. He is also Distinguished Professor Emeritus of Marketing at Texas State University. His research focuses on services marketing, service design, and transformative service research. He has published in the Journal of Service Research, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Public Policy and Marketing, and others. Ray has published six books including Serving Customers: Global Services Marketing Perspectives. In 1993, he founded the AMA Services Marketing Special Interest Group (SERVSIG). In 2005, Ray received the Career Contributions to the Services Discipline Award from SERVSIG. In 2012, he received the Grönroos Service Research Award from the Hanken School of Economics in Finland. In 2016, the American Marketing Association made Ray the Inaugural Recipient of the SIG Leadership Award.

For more about Dr. Fisk’s career and accomplishments go to: Personal website Texas State UniversityGoogle ScholarLinkedIn.

Previous ISSIP Fellows Appointees

Stephen K. Kwan, ISSIP Fellow (2019)
Stephen Kwan is Professor Emeritus in the Lucas College and Graduate School of Business at San José State University, and a fellow of the International Society of Service Innovation Professionals (ISSIP). He retired from being the Associate Dean of Graduate Business Programs and Lucas Professor of Service Science. He was the founding chair of the MIS department, had served as the Director of Online Programs Development and Senior Associate Dean of the College. He is still actively involved in research and community activities in Service Science, Management, Engineering, and Design (SSMED), global E-Commerce, service standards and standardization. more…

Louis Freund

Louis Freund, ISSIP Fellow (2019)
Lou Freund is a Professor Emeritus and Adjunct Professor in the Department of Industrial and Systems Engineering at San Jose State University, San José, CA.  During his early career, he worked on hospital systems design and improvements, focusing on service productivity, quality and nurse staffing algorithms.   After joining SJSU in 1986, he taught and worked in systems simulation, process quality control, workload measurement, as well as on topics in human factors and ergonomics.  He founded the SJSU interdisciplinary HF/EMS degree program in 1993 and served as the HF/E program Director for over 15 years.  more

Steve Vargo, ISSIP Fellow (2014)
Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i and has held visiting positions at the Judge Business School at the University of Cambridge, the University of Warwick, Karlstad University, the University of Maryland, College Park, the University of Auckland, and a number of other major universities, as well as VTT Technical Research Center of Finland. Prior to entering academics, he had a career in entrepreneurial business and has consulted for a variety of major national, regional, and local corporations and governmental agencies. more…

Robert Laush (2014)
Ph.D. in Business Administration with Marketing and Accounting Emphasis, University of Wisconsin-Madison, 1975.
Courses:
Undergraduate: MTG 480 & 480H – Marketing Research for Entrepreneurs
Doctoral: MKTG 696a – Perspectives and Principles of Research Marketing
Honors Faculty Fellow
more…

Mary Jo Bitner (2013)
Mary Jo Bitner is the Edward M. Carson Chair in Service Leadership, Executive Director for the Center for Services Leadership, and Professor of Marketing at the W. P. Carey School of Business, Arizona State University (ASU). In her more than 25-year career as a professor and researcher, Dr. Bitner has been recognized as one of the founders and pioneers in the field of service marketing and management worldwide. At ASU she was a founding faculty member of the Center for Services Leadership and has been a leader in its emergence as the premier university-based center for the study of services marketing and management. She also serves currently on the Board of the American Marketing Association. more…